Celebrating its sixth year in 2018, the Make Sense campaign saw more people participate last year than ever before. Over 200 people from 15 countries across Europe and Brazil planned and executed activities to drive awareness of head and neck cancer, encourage earlier diagnosis and referral, ultimately with the aim of improving patient outcomes.
The year kicked-off with the Make Sense Summit in Amsterdam in January. Over 40 campaign participants attended, including the Steering Committee, country EHNS representatives, patients, physicians, professional organizations and industry sponsors; and represented the perfect opportunity to discuss the current state of head and neck cancer in Europe and identify the future direction of the Campaign and activities.
The Summit led to the development and launch of the digital campaign, Unrecognisable, which was created to highlight that not only do head and neck cancers not get the attention they deserve from the public, but they can also leave patients feeling unrecognisable. The Campaign was executed across multiple countries, reaching more than 35,000 people of Facebook and achieved over 127,000 impressions on Twitter.
For the second consecutive year the theme, Supporting Survivorship, meant that the Campaign focused on improving outcomes for patients, survivors and their caregivers. The Making Meals Make Sense cookbook was launched during
the Awareness Week. Developed in partnership with head and neck cancer patients and specialists, the cookbook provided nutritious recipes as well as personal experiences from former head and cancer patients, providing key insights and advice for current patients. On October 9, the Campaign collaborated with the European Cancer Patient Coalition (ECPC) to organize a roundtable event in EU parliament, to discuss how to promote a better quality of life for head and neck cancer patients. The group concluded that there is a need for updated unified guidelines for head and neck cancer patients, to better support patients across Europe and developing these guidelines will be a key objective of the Campaign in 2019.
The Secretatiat are currently working with the EHNS Steering Committee to finalise the 2019 plans, but to find out more about the Campaign and how you can get involved, please contact the Secretariat: secretariat [@] makesensecampaign.eu
Head and neck cancer treatment is multifaceted and complex, and so is life after treatment. We are proud to be partners with a campaign that works so closely with patients, putting their interests at the core in order to improve outcomes. Many thanks sincerely to Make Sense Group - Karley Ura, Rachel Perkins, Sophie Bullock, Edward Brighton; and Industrial Support from Merck, Norgine and Bristol-Myers Squibb for such a valuable campaign.